Our Story
Finding Inspiration in Every Turn
Broken Crown Records was born from a simple realisation, the music industry is evolving faster than ever before, yet many of its structures remain rooted in the past.
What began as a collection of experimental projects, late-night ideas, and boundary-pushing releases quickly grew into something far greater. We saw the rise of AI not as a threat to creativity, but as a powerful extension of it, a tool capable of unlocking entirely new worlds of sound, storytelling, and artistic identity.
Built on this belief, Broken Crown Records was created to bring these projects under one crown. A home for music that doesn’t fit neatly into traditional categories. A label designed for a new era of creators who are as strategic as they are creative.
The name itself represents duality, Broken Crown. Imperfect yet powerful. Disruptive yet intentional. A symbol of challenging outdated systems while still respecting the artistry and legacy that came before.
From our earliest releases to the growing catalogue we continue to build, our mission has remained clear: to redefine what it means to be an artist in the modern age. We combine AI-driven production, immersive storytelling, and forward-thinking marketing to create projects that resonate deeper, travel further, and stand apart.
This isn’t just a label.
It’s a movement built for the next generation of music.
Founder: James Drew
Broken Crown Records was founded by James Drew, a musician, marketer, and creative strategist with a deep-rooted understanding of both the artistry and business of modern music.
With over 15 years of experience as a musician, James has spent the majority of his life immersed in sound, writing, experimenting, and developing projects that go beyond just music, focusing instead on identity, emotion, and storytelling. This foundation has shaped his belief that the most powerful music isn’t just heard, it’s felt, and more importantly, remembered.
Alongside his creative journey, James has built over a decade of experience in digital marketing, working across multiple industries to grow brands, build audiences, and create content that cuts through in an increasingly saturated world. From social media strategy and content creation to brand positioning and audience growth, his work has always centred around one thing: attention.
This combination of creativity and strategy is what defines Broken Crown Records.
James recognised early that talent alone is no longer enough in today’s music landscape. Artists need positioning. They need narrative. They need a system that not only creates music, but knows how to scale it, distribute it, and build a loyal audience around it.
Broken Crown Records was built to be that system.
By merging AI-driven production with high-level marketing strategy and a strong focus on brand identity, James has created a label designed for a new generation of artists, those who understand that music is no longer just audio, but a full experience.
At its core, Broken Crown Records reflects James’ vision: to challenge outdated industry models, empower creative independence, and build projects that don’t just exist, but stand apart.
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